Old Granite Street Eatery and Rounds Bakery Merge to form the Life Tastes Good Company.
Small Businesses Pivoting During COVID: Old Granite Street Eatery and Rounds Bakery Merge to form the Life Tastes Good Company.
Stanley Restaurant Group, owners of Old Granite Street Eatery and Rue Bourbon, have merged with Sterling Group Nevada, the parent company of Rounds Bakery, to form the Life Tastes Good Company which will focus on new community needs arising during COVID-19.
Two Reno businesses have found the formula for bridging the gap between dwindling revenues and rigid overhead in the world of COVID. Stanley Restaurant Group, owners of Old Granite Street Eatery and Rue Bourbon have merged with Sterling Group Nevada, the parent company of Rounds Bakery, to form the Life Tastes Good Company. Together, these innovative business owners are figuring out and meeting the new consumer needs being created by the pandemic.
It’s no secret that government mandated COVID-19 restrictions have made it nearly impossible for many small businesses to stay afloat by doing business as usual. When a small restaurant is only allowed to seat 25% of its dining room, it cannot generate enough revenue to pay rent and staff. Likewise, when a bakery’s largest customers have to close their doors, the bakery has to find ways to bridge the gap between shrinking earnings and an unforgiving overhead.
Making quick pivots is not new for any of these partners. On the day Nevada Governor Sisolak announced the first shutdown in March, Stanley Restaurant Group owners Kevin and Kaya Stanley turned Old Granite Street Eatery into an essential market providing curbside pickup for everything from toilet paper and lunchmeat to Revision Beer and gourmet burgers.
At that same time, Rounds Bakery owners, Anton Novak and Sean Cary joined forces with the Stanleys to start Feed Our Heroes which served over 65,000 meals to front line health care workers and first responders during the first wave of the COVID crisis. Through a partnership with Spine Nevada, this innovative team was able to subsidize over twenty local restaurants at $10 per meal allowing many small businesses to keep their lights on and staff employed until the first round of CARES Act funds arrived.
Truckee Meadows can expect to see more of the same community-minded innovation from this group in the near and long term. The team is already helping fellow small businesses expand their revenue streams in spite of the Governor’s restrictions. “Increasing revenue is a requirement for a bar, coffee shop, or ski resort to survive this,” states Kevin Stanley, owner, “but unpredictable food and staffing costs coupled with crippling and unpredictable regulations have created moving targets that for many are nonstarters. Rather than watch our friends wait it out at the mercy of landlords and government, we have found them a solution.”
Stanley is referring to the fact that venues need to find additional ways to safely generate revenue from existing locations despite new pandemic concerns and the uncertainty of stricter shutdowns around the corner. Not only that, in order to stay safe, many consumers are opting to steer clear of places that are open to the public. COVID has amplified the need for high quality, pre-packaged food and grab-n-go markets, which happens to be the specialty of Rounds Bakery. The group is not only private labeling products for hotels casinos and airports, it is also co-packing proprietary items so that businesses can maintain their quality without being crippled by unpredictable overhead.
“I am thrilled that our wholesale kitchen has turned out to be such a helpful solution to so many.” Says Anton Novak, owner. “We started this business to feed people. The fact that we are also helping other businesses survive the pandemic fills me up.”
In the short-term, the Life Tastes Good company will continue to focus on helping bars, coffee shops, ski resorts, hotels, and other venues optimize their revenue by installing markets and private labeling grab-n-go foods from its wholesale kitchen. The company hinted at a new flagship location that will open in early 2021.
In the interim, customers are encouraged to shop online at RoundsBakery.com or visit its retail outlet at Old Granite Street Eatery located at 243 S Sierra St. in Reno’s historic Riverwalk District, where an assortment of fresh baked goods and grab-n-go options are available.
To learn more about the Life Tastes Good family of companies, join us online at www.lifetastesgood.com.
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