Imitation might be the sincerest form of flattery — but it also can be a foolproof recipe for getting a letter from the lawyers.
You may remember when Dominique Ansel created the Cronut that made people everywhere flock to his New York shop… well, a Reno, Nevada our bakery was inspired to make their own! But Ansel was NOT happy and sent the bakery, Rounds, a cease and desist letter to stop calling their goods “Cronuts,” since the commonly used term for a croissant donut is trademarked!
In 2015 Reno’s Rounds Bakery, owned by Sean Cary and Anton Novak, received a cease-and-desist letter from a New York City law firm demanding that it end the “use of the word ‘cronut’ and any derivation and spelling of the word ‘Cronut’ when describing your food products.” Cronut is a federally registered trademark held by Dominique Ansel of New York’s Dominique Ansel Bakery, creator of the wildly popular Cronut, a croissant-donut hybrid.
In an amusing twitter response the cronut kerfuffle went viral, today you can pick up this fluffy tasty pastry at Rounds bakery proudly deemed the #NotACronut to avoid any legal disputes.
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